Posted 3 weeks ago
Role Purpose /Background/Nature of Work   Role is the owner of company’s all public accounts (LinkedIn, Facebook, Instagram, etc) and in charge of developing & managing company’s online & social community. The community includes everyone interacting with or acting on behalf of the company & the brand in social space. They can be social influencers, fans, followers, business partners or end customers.   As the strong pillar to deliver a brand that loved by customers, work with stakeholders to develop company’s social media and community strategy; Develop social media protocol and guideline for specific company functions, e.g. marketing, customer service, HR; and for different levels of employees, e.g. senior leaders and general employees; Develop and own roadmap to build company’s social and online community; Working closely with marketing and branding stakeholders to decide social influencers / micro influencers or other brand advocates at social space and manage commercials & relationships with them; First point of contact within social media community to support to members in the community; Monitor social listening on day to day basis and trigger escalation when needed Collaborate with marketing and branding stakeholders in strategic plan     Resource Complexity Manage cross-functional social media & community task forces for various purpose, e.g. customer service, marketing campaign etc. Manage social media platforms, listening tools, CRMs / content management tools etc.  Manage public relations in social space; Manage social influencers, bloggers, 3rd party social platforms or partners;  Manage senior stakeholders when necessary.     Problem Solving Strong problem-solving skill with the ability to deliver right message within short time frame, particularly when react to negative social post or in public relationship disaster; Quick in planning actions, getting stakeholders aligned and getting through company’s complex compliance decision making process;   Change Establish social media & community management practice almost from ground zero in the company; Drive social friendly culture among employees;  Adapt social media best practice from other industries to regulated industry, e.g., Fintech firms, startup experience will be an advantage.    
Education Qualifications Bachelor’s degree in Marketing, Communication or English Literature;    Required Capability: >5 years of experiences in marketing, communication, PR,  social media or communication management roles;Social Media Marketing or PR / social media agency experience, with strong communication skill and ability to develop the right voice for each social media platform and in different situationsExperience in strategy and planning, e.g. developing social media strategies, marketing plan, branding positioning etc. Proven ability to build social media communities with experience in working with social influencers / bloggers;Good understanding of consumer behaviours, public psychology with excellent EQ and interpersonal skills;Experienced in content / copy writing and curation in English

Interested applicants, please submit your resume to

EA Reg no : R1110670

Company Reg No.: 201131609D, Licence No.: 11C4684

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